I think I'm in love.
Urban Outfitters and Anthropologie's parent company - URBN - have just expanded into a new market of bridal boutiques. BHLDN (pronounced 'beholden') is the new go-to name for brides looking for something a little bit different, be it quirky vintage-inspired designs, shorter hem lines or a splash of colour.
As well as wedding dresses BHLDN sells vintage-look accessories, lingerie and jewellery, cake toppers and invitations launching from May
And so what if I'm not getting married, I don't live in the US and I don't have a spare $4000 - a girl can dream......! x